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Social Media Marketing+ Creating and executing social media strategies + Account management of Instagram, Facebook, TikTok, Pinterest, and LinkedIn + Research on trends and competitors + Establishing a consistent tone of voice for social media + Planning and maintaining a monthly social media calendar + Designing cohesive and visually appealing feeds + Creating and curating all content for social media platforms + Writing compelling copy + Maintaining account activity through posting content daily + Engaging with the community on a daily basis + Analyzing and evaluating key performance metrics through detailed analytic reports
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Content Creation & Development+ Photography (editorial, lifestyle, product, e-commerce) + Videography + Trend analysis and research + Creative direction + Logistic coordination (location scouting, styling, hair/ makeup, model sourcing) + Pre-production planning through concept decks, mood boards, and story boards
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Graphic Design & Branding+ Creation of brand kits and/ or brand elements (logos, typography, creative direction) + Trend and market research + Creative direction for visual aesthetics + Designing marketing materials (packaging, signage, digital banners) + Social media graphics optimized for platform performance (social media graphics, Instagram stories)
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Website Design & Development+ Designing and developing websites for Shopify, Square, Wix, and Wordpress + Integrating key features such as e-commerce, online booking, or reservations + Designing a complete website template for pre-development approval + Copywriting for all website elements + Optimizing websites for mobile, desktop, and tablet view + Creating a seamless user navigation experience
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Influencer Campaigns & Events+ Researching influencers by each industry and follower scale (micro, nano, mid-tier, and mega) + Developing influencer marketing strategies + Managing influencer partnerships and collaborations + Building brand and content guidelines for successful partnerships + Negotiating contracts and agreements with influencers and creators + Coordinating content creation and campaign deadlines with collaborators + Tracking and analyzing influencer performance and ROI + Managing influencer-generated content + Organizing influencer events and activations + Ensuring brand alignment and compliance + Reporting on campaign success and insights
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Email Marketing+ Developing email campaign strategies + Designing responsive email templates + Writing engaging email copy + Segmenting email lists for targeted campaigns + A/B testing of email content and design + Automating email workflows and drip campaigns + Managing email lists and subscriber data + Personalizing email content based on user behaviour + Integrating email marketing with CRM and other tools + Analyzing email performance metrics and reporting results
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User Generated Content+ UGC strategy development + Creating user-generated content through photo and video + Creating brand-aligned UGC campaigns + Analyzing the impact and performance of UGC
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